News

Latest news about the landscape and trends in the sentiment analysis industry.

The Top 10 Things People Hate About Your Website

posted by Humanele on January 20, 2017

It’s something a lot of small to medium business owners wonder about, especially if they’re experiencing a high bounce rate on their site – the big question – what are the things people hate about your website? Some business owners turn to surveys or monitoring reviews to find the answers they are looking for, but this can often be a disheartening task – sometimes you don’t receive enough responses, and the ones you do receive can be hurtful and perhaps inaccurate due to someone’s timely emotions affecting their judgement. Think about it – if you’re a website visitor, you’re more…

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Importance of Social Media Sentiment

posted by Humanele on December 19, 2016

Social media sentiment analysis can completely change the way you interact with your digital community, often leading to improved online business. If done correctly, social media sentiment analysis can help; determine marketing strategy, improve campaign success, improve product messaging, improve customer service, test business KPIs and generate better leads. However, most social media analysis vendors will admit (unwillingly) that their sentiment analysis algorithm will not be 100% accurate. This means you cannot blindly follow social media sentiment analysis, because the results could be a disaster for your business. So what does a good analysis look like and what can you…

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Consumer Confidence Over the Holidays

posted by Humanele on November 23, 2016

With Thanksgiving and Christmas fast approaching, ecommerce websites should be focusing their resources into maintaining consumer confidence. This is primarily due to delivery and quality scores negatively affecting consumer sentiment over this time, as more people turn to the internet for their holiday shopping.   The National Retail Federation reported that 46.1% of holiday shopping was done online in 2015, a percentage that has steadily increased over the past decade. The federation also reported that over 90% of both men and women shoppers ordered with the “free shipping” option.   At first glance these numbers may seem unsurprising, and also…

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2016 Presidential Race: Sentiment Analysis

posted by Humanele on September 19, 2016

There is no doubt that the upcoming election is one of the most hotly contested political events ever to occur in the United States of America. Never before has the American public been so divided, unsure of, and confused by the stances of the two candidates, Hilary Clinton and Donald Trump. Many have taken to the Internet and varying social media outlets to discuss, rant, and express their opinions about the upcoming debate. There is a consistent viewpoint by many online that neither candidate is deserving of the title of President. Whether you are a registered Democrat or Republican, both…

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Rio Water: Olympic Athletes Most at Risk of Illness

posted by Humanele on August 12, 2016

It’s the giant elephant in the room, or should I say the giant elephant in the Rio water? After failing to achieve and maintain clean water for the 2016 Rio Olympics, Rio de Janeiro and it’s half a million visitors this August are all sharing one common fear, illness. As if fearing the possible contraction of one illness weren’t concerning enough already, Rio is currently home to both the infamous Zika virus and shocking amounts of bacterial disease due to their highly contaminated bodies of water, a serious double threat. Let’s not forget about issues like these either: The decision…

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