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The Top 10 Things People Hate About Your Website

posted by Humanele on January 20, 2017

It’s something a lot of small to medium business owners wonder about, especially if they’re experiencing a high bounce rate on their site – the big question – what are the things people hate about your website?

Some business owners turn to surveys or monitoring reviews to find the answers they are looking for, but this can often be a disheartening task – sometimes you don’t receive enough responses, and the ones you do receive can be hurtful and perhaps inaccurate due to someone’s timely emotions affecting their judgement.

Think about it – if you’re a website visitor, you’re more likely to write a review if you’ve just had a bad experience…sometimes this can be an experience completely out of the website owner’s control. Bad internet speed or a random site crash, for instance.

So – if you’re interested in improving your site without the unnecessary time spent on creating a survey and waiting for the inevitable disappointing feedback, here’s a few things you can avoid to improve your site.

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Things to Avoid: 10 Things People Hate About Your Website:

1. Annoying Pop-up Ads:

People try to get creative with their ads, much to the dismay of site visitors. Ads equal revenue for your site, and that’s important – but you need to recognize that users do not appreciate large flashy ads distracting them from the content or information they came for. If you’re site isn’t following through on it’s exact purpose due to ads, you’re instantly going to lose your visitors.

Google has recognized this and warned websites that they will soon be penalizing those that use pop-up ads. This has been met with some criticism, but as nearly all sites rely on Google for traffic, already large company websites have taken down their annoying pop-ups.

2. Corny Stock Photos:

Imagine going if you accidentally wore your shirt inside-out or spilt coffee down your front and you walked into a room of extremely prim and proper looking people (the type that have not one hair out of place- you know the ones).. That feeling of everyone staring, that “out of place” feeling is similar to the feeling of going onto a website that only shows obviously fake and jarring stock images. Visitors want to connect with your site, even if they don’t realize they do, an authentic and warm theme will always leave a better impression on a site visitor.

3. Descriptions of Products But No Visuals

As consumers increasingly turn more and more to ordering online, they have come to expect a very clear visual representation of the product they are about to purchase. The more photos or video content you can provide a visitor- the better! Make sure your site shows people how the product works. These demos help customers visualize the products in action.

4. There is Too Much Text

It’s a known fact that internet users only skim read  text on site – on average a visitor will only read 28% of the words on a page – so you have to make them count!

Provide the necessary text where it’s needed but try to convey additional information in different ways – especially if you can convey the desired information in a visual way.

5. Vague Call-to-Actions

Be specific with your action buttons – vague options like “view more,” “sign up,” “get the newsletter” are all going to be a turnoff for your visitors because they don’t tell them exactly what they are going to be doing or getting. Buttons that say “view more Instagram explainer videos” or “sign up for our model car newsletter” are going to not only get a better clickthrough rate, they’re going to attract the right conversions.

6. Having to Provide Too Much Personal Information

No one wants to have to give someone an arm and a leg just to create an account on your site or purchase your product. The least amount of information the user has to provide the better. If you run an eCommerce store you need more information than just a name and email, we get that, but consider offering a guest checkout option for people who don’t want to share their personal info.

7. Not Having Clear Site Security

Car.com increased its conversion rate by 2.7 per cent with a security seal. If you seal products, you should always secure the page with a security seal. A simple graphic in the sidebar usually does the trick.

8. Videos That Autoplay Without My Consent

Everyone hates that pesky open tab you just cannot find that’s playing some sort of ridiculous video ad that started autoplaying. It’s a tactic for grabbing the user’s attention, sure, but they absolutely hate it – so isn’t that counterproductive? Try setting autoplay to be silent so perhaps you’ll grab the visitor’s attention visually.

9. Pushing People to The Wrong Pages

If definitely sucks when you click through to a dead link or even more confusing – a link that doesn’t go to the right page. This can be a really big issue – so make sure you’re directing users to the right pages – or you’ll lose out on conversions!

10. No Mobile Version of Your Website

In today’s mobile-first digital age you’re falling way off the mark if your site isn’t mobile-friendly. Test your website on mobile devices to make sure it’s responsive. You lose a significant amount of potential conversions if you don’t have a mobile version of your site.

Let us know in the comments below how you feel about the current status of your website. Let us know if we missed any areas on the list!