Latest news about the landscape and trends in the sentiment analysis industry.

2016 Presidential Race: Sentiment Analysis

posted by Humanele on September 19, 2016

There is no doubt that the upcoming election is one of the most hotly contested political events ever to occur in the United States of America. Never before has the American public been so divided, unsure of, and confused by the stances of the two candidates, Hilary Clinton and Donald Trump. Many have taken to the Internet and varying social media outlets to discuss, rant, and express their opinions about the upcoming debate. There is a consistent viewpoint by many online that neither candidate is deserving of the title of President. Whether you are a registered Democrat or Republican, both…

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Rio Water: Olympic Athletes Most at Risk of Illness

posted by Humanele on August 12, 2016

It’s the giant elephant in the room, or should I say the giant elephant in the Rio water? After failing to achieve and maintain clean water for the 2016 Rio Olympics, Rio de Janeiro and it’s half a million visitors this August are all sharing one common fear, illness. As if fearing the possible contraction of one illness weren’t concerning enough already, Rio is currently home to both the infamous Zika virus and shocking amounts of bacterial disease due to their highly contaminated bodies of water, a serious double threat. Let’s not forget about issues like these either: The decision…

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Social Media Politics – A Personality Contest?

posted by Humanele on July 22, 2016

Smartphones are transforming politics, just as two other technologies have done so in the last hundred years. In the 1920s, candidates began using the radio to communicate with the public. These disembodied voices augmented the sense of intimacy felt between politicians and the American public. In the 1960s, television gave candidates their bodies back, yet now they needed to perfect a confident, charming demeanor–image was everything. Today, with the rise of the smartphone, the third technological transformation is underway. Now, politicians are building their social media presences in an attempt to connect daily with voters. Thus, with the advent of…

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5 ways PR pros can use social media sentiment

posted by Humanele on July 11, 2016

Social media metrics don’t always tell you the full story. Too often, they lack context, telling you the “what” but not the “why” or “how.” However, one metric that stands out from the rest is “sentiment.” Social media sentiment—a feeling, emotion, attitude or opinion conveyed in a brand mention—is a measurement that can add context to other metrics. It’s important to get as much context as possible around online mentions. PR pros should know how big the conversations about their brands or clients are, but you also should know how people are talking about you. Is it glowing praise? Bashing rants? Utter…

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Sentiment analysis tools amp up customer-centric strategy

posted by Humanele on June 16, 2016

Companies are turning to sentiment analysis to learn what customers think. But customer sentiment is complex and can fall prey to misinterpretation.   Understanding how customers think is an area of laser focus for companies; listening to the voice of the customer is the key to better sales and customer retention. In response, organizations are turning their processes and technology infrastructure upside down to gain better insight into customers. While technology alone does not make a company customer-focused, it can certainly help. And one way is by using sentiment analysis tools. Sentiment analysis gauges a customer’s attitude and preferences in relation…

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