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Latest news about the landscape and trends in the sentiment analysis industry.

The Top 3 Anti Black Friday Arguments from Customers

posted by Humanele on November 18, 2015

It’s the start of the holiday season, bringing cheer and criticism across America. While Thanksgiving brings its own type of stress and family drama, Black Friday initiates debates about holiday traditions. Whether photos of families waiting in line late Thursday night or footage of physical fights over “exclusive” deals, online discussion about Black Friday can be as bleak as winter snowstorms. Nevertheless, retailers still offer Black Friday specials, which earns media coverage and thus online conversation. Criticism by keyboards take place anywhere from news sources’ comment sections to social media platforms. But not every customer has the same complaint. Generally, Black…

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Consumer Sentiment: Victoria’s Secret Photoshop Fail Won’t Alter Business

posted by Humanele on October 9, 2015

When it comes to Photoshop fails, some brands get burned by consumer sentiment (71% of consumers admit that on-line conversations have an impact on purchasing decisions) while the others can airbrush the bad PR away. A consumer sentiment analysis of Victoria’s Secret photoshop fail proves that scandals affect brands differently. It’s hardly alarming when Victoria’s Secret faces backlash about their body ideals from consumers. After all, the brand instills “idealistic” body standards every day on their website, in stores and on advertising platforms. So when Victoria’s Secret posted a photo of an Angel facing a wall, topless, modeling a new cheeky underwear…

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Social Media Sentiment: HONY Case Study

posted by Humanele on September 29, 2015

There may be 8.4 million residents in New York, but there’s 15 million Humans of New York fans. With “HONY” followers sharing, liking and commenting on daily photos, the page earns impressive reach, engagement and media coverage. Brandon Stanton’s Humans of New York page shares candid interviews and photos of strangers on social media. Almost five years after the project start date, Stanton has interviewed President Barack Obama, toured the Middle East with the United Nations, and raised millions of dollars for charities. Yet its comments section also makes Internet history. Not just because celebrities and political figures share opinions on…

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Political Sentiment Analysis

posted by Humanele on August 13, 2015

Candidates for the 2016 presidential election dominate the news cycle with speeches, campaign tactics, and scandals. In order to report on public opinion, both independent market researchers (Gallup) and news sources (CBS) conduct polls to transform Americans’ opinions into bar graphs. However, lively debate and strong opinions do not wait to be questioned, but happen in real time through YouTube comments, message boards, tweets and posts. Among politically active Internet users, 60 percent have expressed a political or social belief via an online channel. It’s this unsolicited, and often overlooked, environment that holds the greatest voter insight. As candidates and…

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Seamless Site Redesign Sentiment

posted by Humanele on July 31, 2015

If you’re a New Yorker, then you know what Seamless is, and how integral it is to life here. And if you’re not, Seamless is the New York arm of grubHub, a service that delivers restaurant food directly to you. Recently, Seamless carried out a complete site redesign, much to the dismay of their customers. The site redesign was a fail across the board, removing basic functionality and losing customer data along the way. HI @SEAMLESS UR MOBILE REDESIGN IS RUINING MY LIFE I CAN’T ORDER ANY FOOD AND NOW I’M GOING TO STARVE — birdflower (@brookekelty) July 5, 2015…

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