YouTube Sentiment Analysis and The Oscars
One night a year, millions of individuals all over the world turn on their tvs to watch one of the greatest award ceremonies for both movie makers and movie viewers alike – the Oscars. The Oscars takes place on the night of February 28th, leaving around a month to watch as many Oscar-nominated films as possible. With such limited time, it’s crucial to be selective about what films to watch, leaving us at the doorstep of one of our favorite movie assessing tools: trailers.
A single movie trailer has the ability to either send viewers running for the theater or clicking on the next trailer in the queue, but despite the actual trailer itself, the comments under a trailer are an even greater tool towards assessing the merit of a film. YouTube sentiment analysis allows film studios to gain a deeper understanding of a film, including what’s working in the trailer, and what isn’t. The takeaways possible go beyond the breakdown of who supports the film versus who doesn’t.
Most nominated films contain thousands of comments; combining the information from the comments found under these trailers (official and unofficial) allows film studios to garner further insight to the success of the movie. This success of the analysis increases as more people comment, and most Oscar-nominated films will have thousands of comments under their trailer.
Another important feature of Youtube is the ability to vote up or down on a given comment. Simply breaking the comments into whether they were positive or negative isn’t enough to gauge insight, but the popularity of a sentiment is important. The degree or prevalence of these comments, whether they’re about the actors or actresses in the film, the plot-line itself or something as simple as the music used, returns an insightful pattern as to which comments hold a lot of support.
Most film studios will release multiple trailers before their film comes out in theaters. Sentiment analysis allows movie production companies to observe, with actual data and in real time what audience members are also thinking about the film. Not only can adjustments be made for future trailers, but film studios can identify themes that are resonating with audiences – and those that aren’t. This is extremely valuable, as trailers end up leading to box office profits.
Want to know more about how Sentiment Analysis can be applied to the Entertainment Industry? Download our Case Study!